The Qualité Tourisme™, « Destination of Excellence » label

It’s the only state mark awarded to tourism professionals for the quality of their welcome and services. Accommodation, restaurants, places to visit, sports and leisure activities, tourist offices, seasonal rental agencies… Qualité Tourisme™ accompanies you throughout your stay. Whether you’re visiting well-known or unusual destinations, large internationally renowned groups or small independent establishments. In 2020, more than 5,800 establishments under the brand will join forces in a single approach towards a welcome of excellence.

“The brand also means more satisfied customers, compared with the French and Euro-Mediterranean averages.

• on value for money: 66% higher,
• staff welcome: 50% higher,
• overall quality: 20% higher,
• intention to revisit: 12% higher.

As of September 1, 2024, the “Qualité Tourisme” label will be put into extinctive management, before disappearing on December 31, 2026 (see “Destination d’Excellence” information below).

As part of our drive to continually improve our services, and more generally to enhance the quality of the welcome we offer to visitors to the Ile de Ré, any complaints, verbal comments, suggestions or thanks from our visitors are a real mine of information.

All this information is processed, analyzed and reported:

• Directly to the professionals, local authorities and departments concerned by the complaint,
• To the management of the tourist office during the Destination Ile de Ré tourist office’s monthly quality reviews,
• During the Destination Quality Group, made up of service providers representing the economic and tourist activity of the Ile de Ré, elected representatives, members of the Destination Ile de Ré tourist office management and its quality manager.
  The group meets at least twice a year to discuss any malfunctions encountered and identify avenues for improvement. It serves as a genuine meeting point for exchanges between socio-professionals, local authorities and the tourist office.
• In our activity reports, which are freely accessible and shared annually with local authorities and partners.